As e-commerce entrepreneurs, we grew frustrated by strict 3PL inventory requirements, high and hidden charges on fulfillment services and errors with our orders . A 3PL should fulfill an entrepreneurs dream, not constrain it.

Our Team

At Fluffle, we are a passionate, veteran-owned and woman-led team dedicated to the world of e-commerce and logistics. We started only as a husband & wife duo and have now brought together an exceptional mix of business development and account management experts, supply chain specialists, reverse logistics professionals, customer service consultants, and influencer marketing strategists. Every team member contributes a unique and valuable skill set, driving growth, innovation, and success for the brands we work with.

Our expertise spans from optimizing inventory management and perfecting fulfillment processes to enhancing customer satisfaction. We offer tailored solutions not just for those partnering with us on warehousing and fulfillment, but for all brands looking to elevate their operations. Whether it’s business development, supply chain optimization, or creating seamless customer solutions, our team is committed to delivering exceptional results that fuel brand success. We specialize in empowering emerging and growing brands with annual revenues of $0-$15M. We treat every brand with the same level of love, care and attention to detail, no matter the size..

With a hands-on approach and commitment to solving challenges, we are more than just a team of experts—we are a powerhouse of e-commerce, logistics, and business development professionals, all working together to elevate your brand. We don’t just aim for excellence—we’re dedicated to making your business journey smoother, faster, and more profitable.

Meet The Co-Founders

  • Co-Founder

    Jenn is the driving force behind our company’s mission to empower brands. With over 12 years of hands-on experience in e-commerce, retail strategy, and brand consulting, Jenn has worked with businesses ranging from $2M to $100M in revenue. She understands the complexities of scaling without compromising quality or customer experience. Jenn’s journey began with her own fashion brand from a single retail store into a nationally recognized online platform, giving her deep insights into supply chain efficiency, inventory management, and cost control.

    Her true joy professionally is using her extensive background in brand and retail consulting by helping multiple brands streamline their operations, reduce inefficiencies, and unlock growth potential. She is a seasoned Shopify expert and a strategic partner, she knows how to leverage fulfillment and logistics as a competitive advantage. Talented in identifying opportunities for cost savings while enhancing customer satisfaction, making her a trusted advisor for brands seeking to scale sustainably. She is committed to innovative fulfillment and supply chain strategies.

  • Co-Founder

    J’s expertise and leadership are key to our company’s success. With an impressive 17-year career, J is a true innovator in the tech and business world. His journey includes creating and leading the first-ever fulfillment and inventory tracking system for global car-sharing startup, Getaround, back in 2014. A proud Navy veteran, J’s diverse background spans international M&A, corporate governance, and cutting-edge technologies like cloud architecture, cybersecurity, and machine learning.

    He’s an expert in data analytics and cybersecurity, J is a recognized thought leader in these fields. His passion for innovation extends to academia, where he oversees operations at the Institute for Foundational Machine Learning at UT Austin and teaches as a part-time cybersecurity lecturer. With J’s unmatched expertise in data analysis, machine learning, and risk management, he is constantly pushing the boundaries of what’s possible, ensuring our company remains at the forefront of industry advancements. Under his guidance, we are redefining standards and driving success for our partners in an increasingly complex business landscape.